Websites, branding & email that bring in customers.
Websites, branding and email for small independents — from a hair salon to a UK financial advice firm. Built to do the work for you, at a fraction of agency prices.
Built for small independents
of every kind.
Most of my work is for small independent businesses — a hair or beauty salon, a local café, a maker selling on Etsy, a tradesperson who'd rather be on the tools than chasing quotes. UK financial advice firms are a vertical specialism I lean into because of WealthR — my own UK net worth and retirement-planning platform — so I already speak the sector's language. Whatever you do, the approach is the same: one conversation, a price agreed upfront, and the whole thing handled for you.
Not on this list? Doesn't matter — drop me a message and tell me what you do. I've yet to meet a small business that didn't need either better email, a better website, or both.
What I do.
Done properly.
The work that brings customers in and keeps them coming back — built once, with no monthly fee unless you want me on hand for changes.
- Welcome sequences for new customers
- Monthly newsletters & updates
- Re-engagement emails for quiet contacts
- Promotional & seasonal campaigns
- Custom-built HTML emails — not template pickers
- Copy written in your brand's voice & tone
- Works with Mailchimp, Klaviyo, Brevo & more
- One-page or full multi-section site
- Mobile-first — your customers are on phones
- Contact form, booking link or shop
- Recruitment page & custom CV / job application forms if you're hiring
- Email sign-up connected from day one
- Fast, custom-built — hosted & maintained by me, no mandatory monthly fee
- AI-ready as standard — schema & clean structure AI can read, plus an llms.txt for the emerging standard
- Looks professional — and turns visitors into actual customers.
- Logo design — wordmark, monogram or mark
- Colour palette & typography system
- One-page brand style sheet you can actually use
- Social profile graphics & email signature template
- Print-ready files for signage, cards & menus
- Designed to look right on a phone, a sign and a receipt
- Add it to a website build, or commission on its own
- Custom domain registration & configuration
- Professional email address setup (e.g. hello@yourbiz.com)
- Connected to your mail provider of choice
- Works with Brevo, Mailchimp, Klaviyo & more
- DNS, SPF, DKIM & DMARC configured so emails land in inboxes
- No more sending from a Gmail or Hotmail address
- Website built & launched
- Email list connected at sign-up
- Welcome sequence live from day one
- Everything briefed, written & set up
- Set up to run while you get on with the day
- Ongoing support after launch
- Full audit of how addresses were collected & stored
- Consent mechanism review — do you actually have permission?
- List cleaning & suppression setup
- Unsubscribe & preference centre configuration
- Privacy policy & data handling advice
- Platform settings reviewed (Mailchimp, Klaviyo, Brevo etc.)
- Completed formal GDPR training — not guesswork
- Google Business Profile setup & optimisation
- On-page SEO — titles, meta, headings, schema
- Local listings & citations (Yell, Bing Places, Apple Maps)
- Keyword research for your area & service
- Review prompts that get replies
- Site speed & Core Web Vitals tuned for ranking
- Strong one-off foundation, honest optional upkeep — no twelve-month lock-in
- WealthR portal scoping & discovery for your firm
- Marketing website designed to feel coherent with the portal
- Client onboarding flow & portal adoption emails
- Compliance-aware client comms & portal copy
- Sister product to LiamMail — same designer, same standards
- Per-project scope & pricing — no off-the-shelf integration claimed
- One piece of content every month — newsletter, blog or both
- Written from scratch, in your voice, every time
- Ghostwriting under your name — LinkedIn, blog, email, articles
- Topic planning & light keyword research included
- SEO-conscious — written to rank where it makes sense
- Rounds of amends until you're happy, no long-term contract
- AI Visibility Audit (£329) — where you show up across ChatGPT, Gemini, Copilot & Perplexity, on any platform
- A structured report with prioritised, plain-English fixes
- How you compare to named competitors — and what each AI gets wrong
- Schema, answer-first content & llms.txt — built in when I build your site
- Consistent business facts across the web so AI doesn't get you wrong
- Honest about what's proven vs. emerging — no over-promising
- Pairs perfectly with monthly content: authority AI can find
Your new customers are
slipping away quietly
Think about the last time you bought something or enquired about a service and heard nothing back. No confirmation, no follow-up, just silence. That's exactly what most of your customers experience. Not because you don't care — but because you're busy and nobody set this up. A welcome sequence runs in the background and sorts it for you.
Dead simple
from the start.
Here's what working with me looks like, from first message to live site.
Simple packages.
No surprises.
Most of what I do starts as a one-off — you know exactly what you're paying before we start, and it's always a fraction of what an agency would charge. For businesses that want to keep showing up month after month, there's an ongoing option too. Not sure which fits? Just drop me a message and we'll figure it out.
- ✓ 3-email welcome sequence
- ✓ Written, designed & set up for you
- ✓ Works with your existing tools
- ✓ Runs automatically after that
- ✓ GDPR-compliant setup from day one
- ✓ Rounds of amends until you're happy
- ✓ 5-email welcome & nurture sequence
- ✓ Re-engagement email for lapsed customers
- ✓ Monthly newsletter template
- ✓ Copy written in your brand's voice & tone
- ✓ Mailchimp, Klaviyo or Brevo setup included
- ✓ GDPR-compliant setup & consent configuration
- ✓ Rounds of amends until you're happy
- ✓ One-page or up to 5-page site
- ✓ Mobile-first, fast, custom-built — hosted & managed for you
- ✓ Copy written for your business, not templated
- ✓ Contact form, booking link or simple shop
- ✓ Optional recruitment page with CV / application form if you're hiring
- ✓ Custom domain & basic branding tidy-up
- ✓ Local SEO basics — Google finds you
- ✓ AI-ready as standard — built to be found by ChatGPT, Gemini & Copilot, not just Google
- ✓ Email sign-up ready to connect whenever you're ready
- ✓ Rounds of amends until you're happy
- ✓ Custom domain & professional email address setup
- ✓ Everything in Email Growth
- ✓ Full GDPR compliance review & setup
- ✓ Clean, mobile-first website
- ✓ AI-ready as standard — schema & clean structure AI can read, plus an llms.txt for the emerging standard
- ✓ Contact form or booking link
- ✓ Email sign-up connected from launch
- ✓ Hosted & looked after for you — no mandatory monthly fee, optional care plan for changes
- ✓ Rounds of amends until you're happy
- ✓ Ongoing support after launch
Getting set up is just the start. The businesses that keep growing are the ones that stay in front of their customers — a monthly email, a fresh blog post, copy that doesn't go stale. You tell me what to focus on each month, I write it, and it goes out. You stay top of mind without it ever reaching your to-do list.
Talk about Monthly →- ✓ One piece of content every month — your choice of a newsletter or a blog post
- ✓ Written from scratch, in your voice, every time
- ✓ Website copy kept up to date when things change — prices, services, offers
- ✓ Rounds of amends until you're happy
- ✓ Keeps your email list engaged and your Google visibility ticking over
- ✓ Add it to any package, or pick it up after the one-off work is done
- ✓ No long-term contract — just a month's notice to pause or stop
Not quite ready to get in touch yet?
Two paths, same standard.
Most of my work is for small independent businesses. UK financial advice firms are a deeper vertical specialism I lean into because of WealthR, my own wealth-tracking platform. Whichever sounds like you, there's a page below that goes into the detail.
Small independent businesses.
Salons, cafés, makers, trades, consultants — websites, branding and email that pull their weight, at a fraction of agency prices.
UK financial advice firms.
Built by the same person who builds WealthR. Compliance-aware copy your officer will sign off — written for the kind of prospect who reads the small print.
I'm actively looking for first clients.
LiamMail is new — I won't pretend otherwise. What that means for you is that I'm highly motivated to do exceptional work, I'm not juggling dozens of clients, and every project gets my full attention. If you're a small business that needs email or a website sorted, now's a good time to get in touch.
Hi, I'm Liam
I run LiamMail from Edinburgh on a flexible schedule around my full-time job — a focused, deliberate side venture. Small businesses lose customers not because of their service, but because nothing's happening online to keep them coming back: no follow-up emails, a website that's nearly ready, branding that's never quite landed. You work too hard for that — and you shouldn't be paying agency prices to fix it. That's why I keep things fair.
Alongside LiamMail I build WealthR — a modern wealth platform used directly by UK investors and offered as a client portal by advice firms. That's where the UK financial advice specialism comes from: I know your clients and your tools. I'm not a compliance officer — your compliance lead always signs off the final copy — but you won't have to rewrite half the site to get there.
Everything I do is remote — a call, a few emails, and I can work with any business, anywhere. Same quality, same personal approach, wherever you are.
Before you get in touch.
A quick set of the things people usually want to know first. Anything specific to your vertical, the small businesses and UK financial advice firms pages have their own FAQs. Anything else, just ask.
How does pricing work?
How long does a project take?
I don't have a logo, brand colours or written content. Is that a problem?
I already have a Wix / Squarespace / GoDaddy site. Should I rebuild?
Where are you based? Do you only work with Edinburgh businesses?
What happens after launch?
What if I'm not sure exactly what I need?
Tell me what's
going on with your business
No commitment, no sales call, no weird pressure. Just tell me what you do and what's not working — I'll come back with honest thoughts and a straight answer.
the right fit?
Drop me a message anyway. If I don't think I'm the right fit, I'll tell you — and usually point you somewhere that is. No sales script, and I won't chase you afterwards.